Dubai’s Roads and Transport Authority (RTA) has signed an
agreement granting Mashreq Bank the naming rights of the ex-Sharaf DG Metro
Station. Thus, the new name of the station has become Mashreq Metro Station. RTA
would also rename two Dubai Metro stations namely Palm Deira and Nakheel
Harbour and Tower to become: Gold Souq and Jabal Ali respectively.
It is noteworthy
that RTA had launched the Dubai Metro stations naming rights initiative in 2009
and was the first of its kind worldwide. The initiative has made spectacular
results from inception and attracted a host of partners. Thanks to the
initiative, several brands have become so popular in Dubai such as the Mall of
the Emirates and Deira City Centre of Majid Al Futtaim Group.
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